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Workshop

Workshop

Business School Kingston Hill

Academy of Marketing – Marketing Communications SIG Workshop

Personalisation in Marketing Communications

This one day workshop is hosted by Kingston Business School, in collaboration with the University of Northampton and the Academy of Marketing: Marketing Communications Special Interest Group (SIG). The objective of the workshop is to provide a platform for discussion and debate on the growth of personalisation in marketing communications and the opportunities and challenges that it brings to the marketing communications industry.

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07/09/201707/09/2017[Read More]