Art Business - evening class

This free taster session provides an introduction to the Art World, a $69bn industry – an overview of the global art world, its players, structures and lasting allure

DATE: Wednesday 10 May

TIME: 6pm - 8pm

LOCATION: The Academicians’ Room, Royal Academy of Arts, London

This is the first in a series of evening sessions where participants will learn about the players in the field, pricing systems and value definition, both in terms of market growth and investment. Understand the secretive and lucrative world of art commerce taught by an experienced art professional. 

Course Description

The Art Business short course will introduce candidates to the US$68bn global art world and its complex and often secretive practices. It will explore art market players and their interconnectedness with other sectors, including the worlds of finance, law, marketing, insurance, and logistics, to name a few. The course will cover the roles of galleries and auction houses, art finance and art advisers, as well as pricing and unique business models in this opaque industry. You will learn how the art world behaves and what effect it has on the wider business world, including applying lessons from operating in a highly emotional and disruptive sector. At the end of the programme, candidates will have a better understanding of the international art world and how art is valued and value created in this dynamic industry.

The programme will take place in the intimate setting of the Royal Academy’s Academicians’ Room and it will be delivered by Martina Batovic, Course Director of Art Business MA at Kingston University and Founder & CEO of Artisan Art Intelligence, a bespoke consultancy catering to the collecting needs of UHNWI across the international art market.

Martina is an art world professional with 20 years of experience at the high end of the art world, having worked across auction, gallery, and art advisory. Academicians’ Room is a private members club which forms part of the esteemed Royal Academy of Arts, in Burlington Gardens, Piccadilly.

After completing this FREE taster session on May 10th, participants will have the opportunity to sign up to the full programme which will run on three consecutive Wednesday evenings - May 17th, 24th and 31st - from 6-8pm. 

COURSE PROGRAMME:

Wednesday 10 May – Welcome to the Art World, a US$ 69bn industry (FREE TASTER)

Wednesday 17 May - Art Finance: art as an investment, art funds, fractional art ownership

Wednesday 24 May - Art World Business Models - creativity in conducting business

Wednesday 31 May – Understanding the Art World and what lessons to take from it